Egg Night Festa and Chrysanthemum Festival
Sharing the Charm of Yangsan on Social Media
Yangsan City in South Gyeongsang Province collaborated with the travel content platform 'Travelholic' to invite six popular domestic and international creators for its first-ever autumn fam tour, held over two days starting on October 26, 2025, to experience Yangsan's major tourist attractions.
This itinerary was organized around the newly launched Egg Night Festa and the Chrysanthemum Festival, allowing participants to enjoy both the festival sites and tourist destinations simultaneously.
The fam tour is part of Yangsan City's tourism promotion marketing campaign with 'Travelholic' that has been ongoing since March 2025. Through a total of 12 social media content pieces, the campaign highlights Yangsan's appeal to domestic and international social media users with themes such as "One Night, Two Days Full Course in Yangsan Instead of Busan or Ulsan" and "2025 Travel Proficiency Test: Yangsan Expert Zone," thereby contributing to attracting potential tourists.
The six participating creators, who collectively have approximately 400,000 followers, produced and posted social media content based on their on-site experiences to promote Yangsan's festivals and tourist attractions to both domestic and international tourists. The domestic creators included Yoons, Sixpot, Relle, and Imzzuga, while the international creators were Beyza Sonmez and AMY.
An official from Yangsan City stated, "We hope that this fam tour will widely promote the newly launched Egg Night Festa and other autumn festivals online," adding, "We will continue to pursue marketing strategies that resonate with both Millennials & Gen Z and international tourists."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


