Today, I Am Also a 'Yangsan Friends' One-Day Ambassador

Yangsan City Launches SNS Promotion Campaign for All Employees
Awareness of Four New Tourism Characters 'Yangsan Friends' on the Rise

Yangsan City in South Gyeongsang Province held the 'Yangsan Friends 1-Day Ambassador Campaign' on October 17 from 11 a.m. to 2 p.m. at the plaza in front of the Yangsan Culture & Arts Center, targeting all employees of the city hall and city council.

Yangsan Friends 1-Day Ambassador Campaign. Provided by Yangsan City

This event was organized to widely promote 'Yangsan Friends,' the city's new tourism characters, and to increase internal recognition. Employees participated as promotional ambassadors, introducing the characters through their personal social media accounts, which also helped build consensus for the successful launch of the '2026 Year of Visiting Yangsan.'

At the event site, life-size cutouts of the four Yangsan Friends characters and a photo wall were set up, allowing employees to take photos and upload them to their personal social media accounts as a way to participate.

In particular, social media posts included hashtags such as #YangsanFriends, #YangsanCity, and #2026YearofVisitingYangsan, generating viral publicity. Various events and souvenirs were also offered to boost participation, attracting about 1,000 employees and receiving an enthusiastic response.

Mayor Na Dongyeon stated, "Yangsan Friends will be the new face representing Yangsan ahead of the upcoming 2026 Year of Visiting Yangsan. By having employees take the lead in tourism promotion, we can become more familiar and approachable to both citizens and tourists."

On October 25, the '2026 Year of Visiting Yangsan Proclamation Ceremony' will be held, and the consensus and engagement built through this campaign are expected to continue at the ceremony.

This content was produced with the assistance of AI translation services.