'BeautySum Korea Suwon 2025' Opens on October 31... Over 250 Booths to Operate

'BeautySum Korea Suwon 2025' will be held at the Suwon Convention Center from October 31 to November 2, 2025.

BeautySum Suwon is an expo designed to help companies expand their domestic and international sales channels through beauty product exhibitions and business programs, while also offering visitors the opportunity to experience the latest beauty trends and brands.

This year, more than 250 booths will be operated by companies, institutions, and organizations.

Participating companies will exhibit and sell cosmetics, hair, nail, body, perfume, aesthetic (skin care), and inner beauty products. A variety of programs will be provided, including export consultation sessions with overseas buyers, large retail chain entry programs, industry seminars, and global influencer marketing support.

From October 31, Suwon City will host daily seminars on various topics: 'Cosmetic R&D Materials and Innovation' on October 31, 'Practical Export with Platforms' (Yoonjung Choi, Alibaba.com AM) on November 1, and 'K-Beauty Trends Captivating Global Buyers' (Sooyeon Jung, Alibaba.com AM) on November 2.

BeautySome Suwon Promotional Poster

At the Beauty Experience Center, local beauty experts and citizens will participate in community-friendly programs. Visitors can experience nail art, tattoos, personal color diagnosis, and perfume making.

There will also be special themed zones unique to Suwon, including the Bathroom Culture Theme Hall, AI (Artificial Intelligence) Beauty Tech Hall, Fragrance Hall, and Hair Art & Hair Works Exhibition Hall.

Admission is free for those who pre-register on the BeautySum Korea website (beautysumkorea.com). The general admission fee is 10,000 won.

A Suwon City official stated, "BeautySum Korea Suwon 2025 is an integrated beauty expo where the beauty industry and citizens come together," adding, "We aim to develop this event into a collaborative industrial festival involving companies, professionals, and citizens, so that Suwon can establish itself as a central city in the beauty industry."