"Anything Is Possible in Seoul": Jennie's Wave Sends Campaign Viral, Surpassing 600 Million Views

Seoul Tourism Campaign Video Surpasses 600 Million Views
Highest Achievement in Eight Years of Global Campaign History

The Seoul Tourism Foundation's campaign video, created in collaboration with Jennie, has surpassed 600 million cumulative views worldwide. This marks the best achievement in the eight-year history of Seoul's global tourism campaigns.

The Seoul Tourism Foundation and Jennie collaborating in the Seoul tourism campaign. Seoul Tourism Foundation

According to the Seoul Tourism Foundation on September 26, the campaign that reached 600 million views was produced under the message "Anything is possible in Seoul." The campaign features a fantasy storyline in which Jennie, portrayed as a rabbit living on the moon, travels to Seoul (Main Episode 1, "DALTOKKI"), as well as scenes of Jennie exploring various parts of Seoul to the background of her regular album track "Seoul City" (Main Episode 2).

The video showcases some of Seoul's most iconic attractions, including the Han River Bus, Dongdaemun Design Plaza (DDP), Gyeongbokgung Palace, Deoksugung Palace, COEX, Seongsu-dong, Bukchon, Euljiro, and Nodeul Island.

A total of seven campaign videos have been released, including teasers, shorts, highlights, and interviews. The campaign has received an enthusiastic response, with over 1,000 reports from overseas media and more than 50,000 reposts on social networking services (SNS). Nearly 80 pieces of secondary content have been created by YouTube fan channels, reaching over 1 million people, and digital goods events such as smartphone wallpapers have further engaged the fandom.

The Seoul Tourism Foundation and Jennie collaborating on the Seoul tourism campaign. Seoul Tourism Foundation

Comments on the videos from around the world include praise such as "The best tourism promotional video I've ever seen," "Jennie perfectly captures both the past and present of Seoul," and "The combination with the 'Seoul City' soundtrack is flawless."

Following its digital marketing efforts, the Seoul Tourism Foundation is also airing TV commercials through global channels such as NBCUniversal. In addition, promotional videos are being screened on the large media fa?ade of the Korean Pavilion at the Osaka Expo, and from October, the campaign will continue to gain momentum with billboard advertisements in major cities overseas, including the United States and Australia.

Gil Kiyeon, CEO of the Seoul Tourism Foundation, stated, "This achievement goes beyond simple view counts; it demonstrates that Seoul has established itself as an attractive global city through K-pop and Korean Wave content." He added, "We will contribute to attracting 30 million international tourists through proactive global marketing."