Achievements in Fostering Subtropical Crops
Expanding Sales Channels through Online Sales and Discount Events
Apple mangoes, once known as specialty products of Southeast Asia, have started to be harvested in Muan County, Jeonnam. Photo by Muan County
Muan County in Jeonnam is currently in the midst of harvesting apple mangoes, which have been intensively cultivated as part of its climate change response strategy.
On the 16th, the county announced that it had successfully completed this year's harvest, confirming the potential of apple mangoes as a new income-generating crop.
Since 2019, the county has invested approximately 1.6 billion won over seven years to pilot the introduction of various subtropical crops, including apple mangoes. Currently, apple mangoes are being cultivated at six locations, covering a total area of 1.3 hectares. Thanks to their high sugar content and quality, they have been well received by consumers.
The harvested apple mangoes are being sold through the online shopping mall 'Matteul Muan Mall,' and a special 30% discount event will be held from September 22 to 25 in celebration of Chuseok. The county expects this event to both expand sales channels and reduce the financial burden on consumers.
In addition, Muan is also fostering various other subtropical crops such as subtropical vegetables, lemons, and cherries. The county plans to continuously expand the range of crops and cultivation areas to strengthen the competitiveness of local agriculture and diversify farmers' income sources.
Choi Gwangjae, head of the Food and Horticulture Division of Muan County, stated, "We will continue to expand support for subtropical crops, including apple mangoes, and promote high-quality joint brands led by crop-specific research associations to help increase farmers' income."
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