[Today's New Products] "Beer for 990 Won a Can"... Lotte Mart and Supermarket Expand Ultra-Cost-Effective Liquor Lineup

Launch of Ultra-Affordable Highball "My Ball" Series and Sparkling Beer "Quart"
"Quart" Sparkling Beer Priced at Just 990 Won Per Can
Expanding Value Liquor Lineup from Wine and Whisky to Highballs and Sparkling Beer

On September 16, Lotte Mart and Supermarket announced that they will exclusively launch three types of canned highball "My Ball" and the Spanish sparkling beer "Quat" through offline channels on September 18.

Song Kyuhyun, MD (Merchandiser) of the Liquor Team at Lotte Mart and Supermarket, promoting cost-effective liquor products "My Ball" and "Quat" at the liquor store in Lotte Mart World Tower branch. Provided by Lotte Mart and Supermarket

The canned highball "My Ball" comes in three flavors: lemon, shine muscat, and yuzu. The price is 9,900 won for six cans (1,650 won per can), which is about half the price of typical canned highballs sold at 3,000 to 4,000 won each. Only products that received positive evaluations in all categories-taste, alcohol content, and flavor-during a blind test with liquor experts and merchandisers prior to launch were selected.

The newly launched "Quat" is a Spanish sparkling beer. Despite its large 500ml size, it is sold at an ultra-low price of 990 won. With its crisp carbonation and light finish, it offers a beer-like drinking experience. By direct sourcing, Lotte Mart and Supermarket reduced distribution steps to enhance price competitiveness.

Recently introduced cost-effective liquors from Lotte Mart and Supermarket have been well received in the market. For example, the 4,900 won Chilean wine "Tasty Simple Cabernet Sauvignon and Sauvignon Blanc," launched on September 4, has ranked first in sales among both red and white wine products. "My Ball" and "Quat" are designed to provide affordable options in the highball and sparkling beer categories, following wines and whiskies.

Song Kyuhyun, MD of the Liquor Team at Lotte Mart and Supermarket, said, "We planned these cost-effective highball and sparkling beer products to offer customers a variety of liquor choices at affordable prices when visiting Lotte Mart and Supermarket," adding, "We will continue to introduce a differentiated lineup of cost-effective products tailored to changing consumption trends and customer preferences."