Discount Benefits at Over 1,400 Directly Operated and Affiliated Parking Locations Nationwide
Boram Group announced on the 12th that it had signed a business agreement (MOU) with the parking specialist company High Parking at the High Parking headquarters in Seodaemun-gu, Seoul, on the 11th.
Under this agreement, the two companies will provide vehicle convenience services such as parking, car washing, and airport valet to Boram Group members. They also plan to jointly pursue various collaborative models to enhance customer value and convenience across all aspects of daily life.
Boram Group signed a business agreement (MOU) with the parking specialist company "High Parking" on the 11th at the High Parking headquarters in Seodaemun-gu, Seoul. Boram Group
High Parking is the largest parking specialist company in South Korea. It operates parking infrastructure in major city centers and landmark buildings nationwide. Recently, it has been advancing urban smart parking technology by introducing artificial intelligence (AI)-based parking guidance and autonomous driving-linked solutions.
Boram Group evaluated this agreement as an example of the company’s evolution from funeral services to a total life care enterprise. Having expanded its scope to include a wide range of lifestyle services such as funerals, weddings, cruises, pet funerals, and bio-jewelry, Boram Group has focused on strengthening tangible benefits that customers can actually experience.
Boram Group members will be able to receive discounts at more than 1,400 directly operated and affiliated High Parking locations nationwide, along with car washing and airport valet services. The specific benefits will be finalized through discussions between the two companies, and are expected to help attract new customers and strengthen loyalty among existing ones.
A Boram Group representative stated, "We will continue to deliver benefits that customers can truly experience in their daily lives, showcasing the true value of life care," adding, "We aim to become a group that adds value to customers’ everyday lives and stands by them wherever they are."
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