[Market Focus] Riding the "K-Pop Demon Hunters" Wave, Is Nongshim Eyeing "Mendibia"?... 52-Week High

Nongshim shares are showing strong performance. Following news of a collaboration with the Netflix animation "K-Pop Demon Hunters" (K-Pop Demon Hunters), expectations for Nongshim to expand its overseas sales, similar to Samyang Foods, appear to be rising.

As of 9:22 a.m. on September 12, Nongshim shares were trading at 536,000 won, up 9.84% from the previous day. Immediately after the market opened, the price reached 579,000 won, marking a new 52-week high.

The growing global popularity of K-Pop Demon Hunters is believed to be fueling expectations that Nongshim's ramen products, which are part of the collaboration, will also gain even more traction overseas. There is growing anticipation that a new steady seller, similar to Samyang Foods' "Buldak Bokkeum Myeon," which is sold worldwide, may emerge.

Last month, Nongshim released a limited edition of 1,000 Shin Ramyun sets in collaboration with K-Pop Demon Hunters, and they sold out within two minutes. Currently, the company is planning a second round of pre-orders and also intends to launch Shin Ramyun products featuring K-Pop Demon Hunters characters in the United States.

Limited edition product of the Netflix animation "K-Pop Demon Hunters" released by Nongshim. Nongshim