[Today’s New Products] From "K-Pop Demon Hunters" Gimbap to Lunch Boxes... GS25 Launches Collaboration Ready-to-Eat Meals

Ready-to-eat Meals Like Gimbap and Rice Balls Launched
Each Product Includes a Random "K-Pop Demon Hunters" Seal (Sticker)
Pre-order Event on "Woori Dongnae GS" App Held on September 10

GS25, the convenience store operated by GS Retail, announced on September 10 that it will launch collaboration products with the Netflix film "K-Pop Demon Hunters" starting from the 17th.

"K-Pop Demon Hunters" became the most-watched film in Netflix history immediately after its release in June. As of the 3rd, it surpassed a cumulative 266 million views, setting a new global record. Scenes featuring K-Food in the film sparked explosive interest in Korean ready-to-eat meals among viewers worldwide.

A model is holding a K-Pop Demon Hunters collaboration product at GS25. Provided by GS Retail

GS25 is combining the popularity of this content with current trends to launch signature ready-to-eat products such as ▲Tuna Mayo & Jeonju Bibimbap Half-and-Half Gimbap ▲Jeonju Bibimbap & Spicy Pork Couple Rice Balls ▲Assorted Korean Snack Sets. The gimbap and rice balls are presented in half-and-half and couple concepts, featuring Jeonju Bibimbap, Tuna Mayo, and Spicy Pork. The assorted snack set includes iconic K-Food items such as Korean fried chicken bites, quail eggs, fried dumplings, and seaweed roll tempura, delivering both authentic Korean flavors and fun.

In the ice cream category, GS25 is introducing a new collaboration by combining its best-selling "Ice Brulee" with K-Pop Demon Hunters. The new flavors include ▲"Ice Brulee Golden Mango," with a mango taste, and ▲"Ice Brulee Soda Pop," featuring a soda flavor.

Each product released will include one random K-Pop Demon Hunters seal (sticker). This limited-edition set consists of 42 types of collectible seals, targeting the global fanbase.

On September 10, prior to the official launch, GS25 will hold a one-day pre-order event through the GS Retail app "Woori Dongnae GS." Through this limited-quantity pre-order event, customers can pick up their products at their chosen store on the 17th.

GS Retail plans to gradually expand the product lineup to include refrigerated and frozen ready-to-eat meals, candies, jellies, chocolates, and transportation cards in the future.

Lee Jeongpyo, Head of Marketing at GS Retail, said, "This collaboration with K-Pop Demon Hunters is unique in that it brings K-Food from the film to life as actual ready-to-eat products, allowing customers to enjoy the experience from the movie in their daily lives." He added, "GS25 will continue to expand collaborations with K-content loved by the global fandom, strengthening its role not just as a convenience store but as a 'cultural platform' where people can enjoy K-Culture."