"We're Different!" The Flourishing Hwigyeong Xi Decencia Commercial Complex

Synergy Effect After Emart Everyday Opening
Sales Surge Across All Stores in the Complex

In commercial property investment within residential complexes, the composition of tenants and their operational performance are just as important as location and sales price. The competitiveness of the brands that have moved in, as well as the actual formation of the commercial district, are key indicators directly linked to vacancy rates, profitability, and price stability.

In fact, amid the recent downturn in the market for commercial properties within residential complexes, the ‘Hwigyeong Xi Decencia Commercial Complex’ located in Hwigyeong-dong, Dongdaemun-gu, Seoul, is drawing attention for showing an exceptionally vibrant atmosphere.

This commercial complex currently houses nationwide franchise brands such as No Brand Burger, Wooji Coffee, and Emart Everyday, all operating stably. In particular, the recently opened Emart Everyday has generated an explosive initial response, exerting a positive ripple effect across the entire commercial area.

Following the opening of Emart Everyday, a synergy effect has been observed, with sales at other brand stores within the complex also increasing. Myeongga Tongdak has also confirmed a new opening scheduled for September 25, joining the expansion of the commercial district. This is an example of a virtuous cycle being realized among franchise brands within the complex.

The Hwigyeong Xi Decencia commercial facilities consist of a total of 2 buildings and 11 units, making it a highly valuable and scarce property. It benefits from a solid base of 1,806 households within the complex, 6,300 households within a 300-meter radius, and approximately 14,000 households in the entire Imun-Hwigyeong New Town area as its catchment. With its prime location right next to Hoegi University Station on Subway Line 1 and a street-type layout, it is structured to attract both floating and fixed demand.

In addition, in October, a comprehensive community welfare center of approximately 1,680 pyeong is scheduled to open on the site adjacent to the commercial complex. This welfare center will be operated in conjunction with a 50 Plus Center, and is expected to naturally draw in a diverse range of local residents, including middle-aged and older adults, as potential customers for the commercial complex.

A representative of the sales team stated, "Ultimately, what matters more than location is actual operational performance. The Hwigyeong Xi Decencia commercial complex boasts a highly developed structure in terms of brand composition, sales data, and the commercial atmosphere," adding, "It is establishing itself as a highly attractive property not only for franchise owners but also for investors seeking stable rental income."

The promotional center for the Hwigyeong Xi Decencia commercial facilities is located within the complex.

This content was produced with the assistance of AI translation services.