The National Museum of Korea, which continues its "Myuz" (Museum + Goods) phenomenon, has released a gold crown brooch, prompting enthusiastic responses from online users who are saying, "The National Museum has done it again." This product, part of the "Kim Sumi's Silla Gold Crown Series," was selected as the National Museum Foundation's 2025 Myuz merchandise. It is being exhibited and sold at both the National Museum of Korea and the Gyeongju National Museum.
The gold crown brooch is modeled after the Gold Crown from Geumgwanchong, National Treasure No. 87, faithfully capturing the curves and intricate decorations of the Silla royal crown. According to the product description, "The 18K gold plating creates a subtle and rich golden hue," and "the artisan's meticulous craftsmanship adds a touch of noble elegance to any style." The gold crown brooch is priced at 88,000 won and sold out immediately after its release. The gold crown earrings were released at 30,000 won and also sold out.
Online users commented, "Of course the 88,000-won gold crown brooch is sold out," "The National Museum's sense for merchandise is truly amazing," "I don't usually wear brooches, but this makes me want to try," "It's wonderful," "It would be even better with great storytelling," "I hope it continues to thrive," and "It will probably feel very exotic to foreigners."
Riding the global popularity of Myuz and Korean culture, the National Museum of Korea is setting new records every day. From January to August this year, more than 4 million visitors have already come to the museum, far surpassing last year’s total of 3,788,785 visitors. At this rate, the museum is expected to surpass 5 million visitors for the first time since its opening as the National Museum in 1945-a historic milestone in its 80-year history. Myuz merchandise alone achieved sales of approximately 11.5 billion won in the first half of the year.
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