[Market Focus] Baek Jongwon Pledges 10 Billion Won of Personal Funds... Theborn Korea Rises Over 4%

On September 3, Theborn Korea showed strong performance in early trading. This comes as Baek Jongwon, CEO of Theborn Korea, pledged 10 billion won of his personal funds to support mutual growth with franchise owners, and it was reported that he will appear as scheduled in Season 2 of the Netflix original series "Black & White Chef" in December.

As of 10:15 a.m. on this day, Theborn Korea was trading at 25,300 won, up 1,100 won (4.55%) from the previous trading day.

According to the Financial Supervisory Service's electronic disclosure on the previous day, CEO Baek signed a loan agreement totaling 12 billion won, including a 2 billion won collateral loan and a 10 billion won credit line, using his personally held 920,337 shares as collateral.

Theborn Korea stated, "Of the 12 billion won in stock-collateralized loans, 10 billion won is CEO Baek's personal contribution," adding, "It will be used for the operation of the Mutual Growth Committee, which was launched on June 30, and for the execution of related agenda items." Recently, as controversies have surrounded CEO Baek and Theborn Korea, franchise owners of affiliated brands have expressed difficulties.

Additionally, investor sentiment appears to have been boosted by the news that CEO Baek, who had suspended his broadcasting activities, will appear in Season 2 of "Black & White Chef," which will be released in December.

Previously, CEO Baek participated as a judge alongside Korea's first Michelin 3-star chef, Ahn Sungjae, and was credited with driving the popularity of Season 1. However, as Theborn Korea became embroiled in various controversies, CEO Baek announced that he would suspend all broadcasting activities and focus on business.

This content was produced with the assistance of AI translation services.