Launch of "Soda Pop Cake" and "Golden Soboru Bun"
Paris Baguette unveils K-Pop Demon Hunters collaboration lineup
Paris Baguette announced on September 2 that it is officially collaborating with the popular Netflix animated film "K-Pop Demon Hunters" and will launch the "Huntrix" bread and "Lion Boys" cake.
"K-Pop Demon Hunters" is an animated film released by Netflix in June. The film has achieved the highest cumulative viewership among all Netflix movies, and its original soundtrack has dominated various music charts, including Billboard and Spotify, enjoying immense popularity.
Paris Baguette is introducing a product lineup that combines the unique universe of "K-Pop Demon Hunters" and the influence of K-pop with K-bakery.
First, five new products will be launched on September 12. These include the "Soda Pop Cake," inspired by the "Soda Pop" stage of the "Lion Boys"; the "Golden Butter Bun," themed after "Huntrix"; "Cheesy Soft Time," which comes with a message card from "Duffy"; "Paba Dried Persimmon Pound," featuring a story about a tiger and dried persimmons; and "Jeju Mugwort Omegi Bread," reminiscent of traditional Omegi bread. Pre-orders for the "Soda Pop Cake" and "Paba Dried Persimmon Pound" will be available through the Paris Baguette App and Happy Order App from September 2 to 9, and the Paris Baguette App will also provide notifications for the release of the K-Pop Demon Hunters collaboration products.
Cakes inspired by "Huntrix" and a three-dimensional cake featuring "Duffy" are also in preparation.
Paris Baguette will also introduce K-Pop Demon Hunters snack breads. The "Golden Soboru Bun," inspired by "Huntrix," and the "Lucky Red Bean Bun," reflecting the three-eyed "Seo-ssi," will be released on September 17. On September 24, the "Moist Golden Banana Cake" and "Moist Pink Strawberry Cake," both including a K-Pop Demon Hunters sticker, as well as the "Paba Yakgwa Tigre" topped with traditional Korean Yakgwa, and the "Paba Mugwort Rice Cake Cookie" featuring K-food style, will be launched.
Paris Baguette will wrap the exteriors of major directly operated stores-including "Gwanghwamun 1945," "Yangjae Main Store," "Lab of Paris Baguette" in Pangyo, "Landmark" at Incheon Airport, "Cafe Sinsa," and "Donghwa Village" in Jeju-with K-Pop Demon Hunters characters and collaboration product images, offering customers a unique in-store experience. The company also plans to conduct a variety of campaigns across both online and offline channels.
A Paris Baguette representative stated, "We will continue to introduce a diverse range of products that capture the charm and universe of 'K-Pop Demon Hunters' and the influence of K-pop, so that we can deliver a colorful and enjoyable experience to our customers."
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