Positive Consumer Response to Generous Toppings and Flavor
Ottogi announced on August 29 that its 'WOW Gogi Yeol Ramen' and 'WOW Saewoo Jin Jjamppong,' which were launched at the end of June, have surpassed cumulative sales of 1 million units within just two months of release.
'WOW Cup Noodles' is a product introduced to meet consumer demand for cup noodles with large and plentiful toppings. 'WOW Gogi Yeol Ramen' adds beef cubes, scrambled eggs, and Cheongyang chili peppers to the spicy flavor of Yeol Ramen, while 'WOW Saewoo Jin Jjamppong' features whole shrimp, dried napa cabbage, and imitation crab, highlighting a smoky aroma and rich umami taste.
An Ottogi representative stated, "As the brand name suggests, WOW Cup Noodles has achieved significant results in a short period, thanks to its generous toppings and impressive flavor, which have resonated with consumers." The representative added, "We plan to continue rolling out various activities unique to the 'WOW' brand, providing both visual enjoyment and the fun of eating for our customers."
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