- Usana Brand Partners from 25 Countries Gather for the Largest Global Event of the Year
- Under the Theme "UNSTOPPABLE, Usana": Wellness and Personal Branding Lectures, Workshops Held
Global cellular science nutrition company Usana Health Sciences (hereafter Usana) successfully held the "2025 Usana Live Global Convention" from August 20 to 24, 2025, in Salt Lake City, United States.
The Global Convention is Usana Health Sciences' largest global event, bringing together Usana brand partners from 25 countries around the world. This year, under the theme "UNSTOPPABLE, Usana," the event showcased Usana's excellence in pursuing true health, introduced new products, and unveiled the rebranding of Celavive, presenting the brand's vision for the future through a series of innovative announcements.
The convention featured a variety of programs, including the unveiling of Usana's innovative new products, special lectures on personal branding and wellness routines, business-related workshops, stories from influential leaders from each region, book signings with authors, photo opportunities with Usana athletes, and a charity marathon.
In particular, the launch of new nutrition products such as Core Amino Drink, Circulate Plus, and Proflavanol C300+, along with the rebranded Celavive skincare line, received an enthusiastic response from attendees.
The newly announced products are the result of Usana's advanced scientific technology, developed with the goal of delivering "outstanding efficacy." Core Amino Drink supports essential protein synthesis and muscle recovery in the body, while Circulate Plus is designed to boost nitric oxide production, providing increased vitality and energy.
Additionally, the rebranded Celavive products not only enhance key active ingredients compared to previous versions, but also feature improved packaging and volume, offering more powerful skincare effects and highlighting the unique value of Celavive.
Furthermore, the charity marathon "Fun Run," hosted by Usana's corporate social responsibility foundation, the Usana Foundation, saw numerous participants join from early morning to put into practice Usana's corporate value of "sharing." All proceeds from the marathon will be donated to the Usana Foundation, providing hope and support to families in need around the world.
Jim Brown, Chief Executive Officer (CEO) of Usana, stated, "The Global Convention is an event where Usana brand partners from all over the world come together with one heart and one purpose for future growth and success. I was especially impressed by the large number of Korean brand partners in attendance, which demonstrated Korea's great potential." He added, "The launch of Usana's new nutrition products and the rebranding of Celavive represent an innovative leap that will bring positive change to the lives of customers worldwide. Usana will continue to grow as a global wellness company leading a healthy future through unique scientific technology and ongoing research and development."
Hong Geunghwa, Head of Usana North Asia, commented, "This Global Convention reaffirmed Usana's strength in moving forward together with the world," and added, "Usana Korea will also take the lead with the 'UNSTOPPABLE' spirit of Usana, striving even harder for the health and beautiful lives of our customers."
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