Official Launch of the Liolax Multi Chair
Combining Office Chair Comfort with Massage Functions for Modern Lifestyles
New TV Campaign Highlights Unique Features
Im Yuna Stars as the Face of Pulio, Delivering a Message of Healthy Living
Special Giveaway Event
Share Your "Moment When You Need Relaxation" for a Chance to Win
Premium home care brand Pulio has officially launched the office chair massager 'Liolax Multi Chair' and started a new TV advertising campaign.
The Liolax Multi Chair is a product that combines massage functions with an office chair, reflecting the lifestyle of modern people who spend long hours sitting. Hidden 3D massage balls embedded inside the backrest provide a detailed massage to the back, waist, shoulders, and neck. The chair is designed so that the massage balls are not noticeable when the massage function is turned off, enhancing its versatility. Its ergonomic design, tailored to the human body, offers a stable and comfortable seating experience.
The newly released TV commercial is based on the concept of "the one and only multi chair called invincible," highlighting the unique features of the Liolax Multi Chair, which provides both focus and relaxation. The ad emphasizes the product's strengths as a combination of an office chair and a massager, while also introducing key features such as reclining, adjustable armrests, and footrest angles, setting a new standard for office chairs.
The advertisement also features Im Yuna, who has been the face of Pulio since September 2024, drawing even more attention. With her sophisticated presence and healthy image, Yuna has added credibility to the product and, through this commercial, has completed Pulio’s message of promoting a healthy lifestyle.
The Liolax Multi Chair is available for purchase on Pulio’s official online store, and a special launch event is being held. Customers who leave a comment about "a moment when you need relaxation" on the event page will be entered into a drawing to win a Liolax Multi Chair.
A Pulio representative stated, "The Liolax Multi Chair, which breaks away from the conventional molds of massage chairs and office chairs, is a product that can help users manage their health and improve work performance anytime, anywhere. We hope you experience sweet relaxation in your busy daily life with the Liolax Multi Chair, made possible by Pulio’s unique technology and design."
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