Geumsan County and Ten Small-Scale Ginseng Food Manufacturers
Achieve $6.71 Million in Export Consultations
at VietFood Exhibition in Vietnam
Geumsan ginseng achieved export consultation results totaling $6.71 million at a trade exhibition in Vietnam.
Geumsan County, together with ten small-scale ginseng food manufacturers from the Geumsan region, participated in the 2025 VietFood exhibition in Vietnam. There, they secured export consultations worth $6.71 million, signed memoranda of understanding (MOUs) valued at $2.5 million, and concluded on-site contracts amounting to $40,000.
This exhibition was held from August 7 to 9, and the county participated alongside the Chungnam Regional Office of SMEs and Startups, the Small Enterprise and Market Service, the Geumsan Ginseng and Herbal Medicine Industry Promotion Foundation, and the Specialized Support Center for Small Manufacturers. Their goal was to help small manufacturers establish a foundation for overseas expansion and to strengthen the export competitiveness of the ginseng food industry.
In particular, the county implemented customized promotional strategies tailored to each company’s characteristics. They provided a practical export support platform by conducting market research, pre-matching with buyers, and diagnosing each product’s export readiness.
At the on-site K-INSAM promotional experience center, Geumsan County showcased promotional videos, product tastings, and prize events. These activities attracted the interest of buyers and local consumers, contributing to increased brand recognition.
Building on the results of this exhibition, the county is now pursuing follow-up support measures, including the development of export strategies for individual small manufacturers, assistance with certifications, and buyer connection programs.
Additionally, through export support projects, the county plans to assist with the development of new ginseng products, export consulting, and marketing and promotional activities.
A county official stated, "Through participation in this exhibition, small manufacturers were able to experience the market firsthand and verify their competitiveness. Going forward, we will continue to provide close support and expand overseas networks to help Geumsan ginseng small manufacturers achieve export independence and diversify their sales channels."
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