Mirae Asset Securities Surpasses 6 Trillion Won in ISA Customer Assets

Mirae Asset Securities announced on August 11 that customer assets in its Individual Savings Account (ISA) have surpassed 6 trillion won.

This marks an increase of over 1 trillion won in just about three months, demonstrating the rapid expansion of Mirae Asset Securities' competitiveness in the ISA market. In particular, the brokerage-type ISA has consistently maintained its position as the industry leader (based on customer assets) since the beginning of this year.

On June 27, Mirae Asset Securities launched its proprietary 'ISA Robo-Advisor,' providing a customized investment environment and leading the market. Leveraging artificial intelligence (AI) technology, the core of the service is to analyze the timing of subscription, rebalancing history, and asset status in real time, and then propose a personalized portfolio for each customer. The service is available without any usage fees and can be accessed easily through the M-STOCK mobile app, which has received strong support from customers in their 40s to 60s.

In addition, Mirae Asset Securities continues to introduce innovative services such as the 'Dividend and Interest Income Planner' and 'This Week's Financial Products to Check Out on ISA,' further accelerating its market leadership.

An ISA is an account that allows customers to manage a variety of financial products?such as stocks, exchange-traded funds (ETFs), bonds, and deposits?all in one place. It also offers tax benefits. For the general type, up to 2 million won (up to 4 million won for the basic type) is tax-exempt, and any excess is subject to a separate tax rate of 9.9%.

In fact, during the first half of this year, a total of 5,346 Mirae Asset Securities ISA customers received tax benefits amounting to 8.8 billion won. Of this, 8.2 billion won was from tax exemption, and 600 million won was from the lower separate tax rate, resulting in an average tax saving of 1.67 million won per account.

Furthermore, if an ISA is held for more than three years and then converted into a pension account, customers can receive an additional tax deduction of up to 3 million won within 10% of the converted amount. Last year, the amount converted from matured ISA funds into pensions reached 299.2 billion won, more than 11 times higher than the previous year. This increase is attributed to a growing number of investors who are considering both the tax exemption benefits and the tax deduction effect from pension conversion.

A Mirae Asset Securities representative stated, "The average subscription amount per Mirae Asset Securities ISA customer is higher than that of other financial institutions, indicating that more customers are recognizing the ISA not just as a simple tax-saving tool, but as a long-term asset management instrument." The representative added, "We will continue to help customers achieve their financial goals and expand the market through customer-centric investment solutions and advanced services."