Enlifle, a data tech-based SaaS company, officially launched its reverse auction platform 'Dbay' on July 28. 'Dbay' is an innovative service where consumers can enter their desired conditions for various products, such as telecommunications devices and rental home appliances, and multiple dealers then provide real-time competitive quotes.
'Dbay', available on both mobile and web, features an intuitive UI that allows users to compare price, after-sales service, and additional benefits by category. The entire process from requesting a quote to making a selection can be completed with a single input. In particular, AI-powered UI/UX enhancements have maximized user convenience, and several months of QA were conducted to stabilize app performance.
Through this launch, Enlifle aimed to create a 'smart consumer environment' where users can more proactively compare quotes and make decisions. Unlike existing platforms, the internal algorithm of the system automatically presents a customized quote priority based on the user's request criteria, thereby reducing decision fatigue.
From a technical perspective, Dbay has adopted a server structure that ensures real-time response speed and data consistency for partner dealers. The automation of quote registration has also significantly improved operational efficiency for dealers. Enlifle plans to gradually add AI-based price prediction and demand analysis features in the future.
By partnering with services such as BC Card Paybook and OK Cashback, Enlifle aims to attract high-potential customers from the quote request stage, expecting a high conversion rate. This strategy has established an operational structure focused on actual market performance rather than simply increasing traffic.
Looking ahead, Enlifle plans to expand Dbay's service scope to high-involvement product categories such as automobiles, insurance, and legal consulting, developing it into a comprehensive quote platform.
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