Wadiz Inner Beauty Funding Grows 2.7 Times in First Half of Year

Number of Related Projects Increases by 43%

Wadiz announced on August 1 that the total funding amount for inner beauty-related projects in the first half of this year increased by 2.7 times compared to the same period last year, and the number of projects rose by 43%.

Inner beauty refers to the trend of simultaneously pursuing internal health and external beauty through functional products, beverages, jellies, and more. The main keywords are blood sugar management, anti-aging, and quality sleep, and this trend was clearly reflected in Wadiz funding projects as well.

Wadiz announced on the 1st that the funding amount for inner beauty-related projects in the first half of this year increased 2.7 times compared to the same period last year, and the number of projects increased by 43%. Wadiz

An analysis of the top 10 inner beauty projects on Wadiz showed that new products emphasizing blood sugar control, quality sleep, and anti-aging each succeeded in raising an average of over 200 million KRW in funding.

Wadiz plans to further strengthen the inner beauty category in the second half of the year, continuing its role as a platform that supports early market validation and growth for brands. From August 7 to 20, Wadiz will hold a "Wellness Studio" special exhibition, showcasing a wide range of related projects including inner beauty, home training, and self-development.

A Wadiz representative stated, "Recently, inner beauty products that focus on improving bodily functions and metabolic balance, rather than simply dieting or beauty purposes, are gaining attention," and added, "This change in consumer awareness is being quickly reflected in the funding market as well."