Japanese Idol Group Snow Man Targets Korean Market with Pop-Up Store in Seongsu-dong

Nine-Member Boy Group Expanding Global Fandom
Convenient Online Experience Including On-Site Merchandise Pickup
Held for 16 Days from August 30 to September 14

The first domestic pop-up store of the popular Japanese idol group Snow Man will be held in Seongsu-dong, Seoul, from August 30 to September 14. With the theme "Winter in Midsummer," this pop-up aims to provide an immersive fan experience by offering a unique winter atmosphere amid the hot summer.

Snow Man is a nine-member Japanese boy group under Starto Entertainment, officially debuting in January 2020. The group has gained popularity based on their sophisticated performances, diverse personalities, and stable teamwork. Their global fandom is rapidly expanding through digital content on YouTube and social networking services (SNS). Since their debut, every album released by Snow Man has become a million-seller. Their latest single, "SERIOUS," surpassed 650,000 copies sold on its first day of release and ranked number one on the Oricon Daily Single Ranking.

This pop-up store will operate for 16 days in Seongsu-dong, with BeStage carefully curating the event so that fans can visually and spatially experience the identity of Snow Man. From spatial design to content, the venue will be filled with a winter sensibility, aiming to allow fans across Asia to experience Snow Man firsthand.

BeStage will also provide a convenient online experience for global fans at this pop-up, from entrance reservations to on-site merchandise pickup. The official reservation guide page for the Snow Man pop-up on their website will link to BeStage, where pre-lottery applications for advance entry reservations will open on the 1st. Merchandise to be announced later can also be pre-purchased through BeStage and easily collected on-site via QR code verification, ensuring a comfortable fan experience without long waits.

A representative from Starto Entertainment stated, "This will be a place where fans can experience Snow Man's universe offline and share emotions." A BeStage representative added, "We focused on creating a space where the artist's universe and fans' emotions intersect, going beyond simple merchandise sales to serve as a leading example of fan experience design that connects offline fan experiences with online platforms. Through collaborations with various global artists and IPs, we aim to strengthen our role as a bridgehead in the fandom business and set a new standard for fandom experiences."

BeStage provides a customized platform for global fandoms, integrating commerce, content, and communication features, and is currently operating fan communities with over 850 global artists and brand IPs.