Photo of "Tip Box" at Yeouido Restaurant Spreads
Concerns Grow Over Tipping Culture Taking Root Among Consumers
Controversy has arisen over a tip box installed at a restaurant in Seoul. As the tipping culture, which has been unfamiliar in South Korea, is recently being introduced in some cafes, restaurants, and other service industries, concerns are growing that the "American-style tipping culture," where tipping can become mandatory, may take root in the country.
On the 27th, a post on social networking services (SNS) sparked debate after someone wrote, "After dining at a restaurant in Yeouido, Seoul, I found a tip box placed in front of the counter." In the photo shared by the poster, a box labeled "TIP BOX" was shown with a notice underneath that read, "Did you enjoy your meal? We always strive to provide the best service and cuisine. Thank you."
The poster expressed strong displeasure, saying, "This is Korea. Don't bring in the tipping culture. Don't muddy the waters." Many netizens who saw the post also responded critically, saying, "Even if it's optional, it will eventually become mandatory," and "Even in the US, there is a trend to abolish tipping, so why is Korea going in the opposite direction?" In the review section for the restaurant, comments such as "Why are you asking for tips?", "Don't bring in the tipping culture," and "Seeing the tip box ruined my good impression" continued to appear.
In recent years, as tipping has become more common in South Korea, debates have intensified. In 2023, a bakery in Gangnam-gu, Seoul, removed its tip box after controversy. At an eel restaurant in Sejong, a sign reading, "If the serving staff provided friendly service, we kindly ask for a tip of around 5,000 won per table," became a point of contention. A pizza shop faced criticism for requiring a 2,000 won tip to be paid with orders, and a gukbap restaurant was accused of effectively enforcing a mandatory tip by offering a delivery option where customers had to pay 900 won if they did not want side dishes.
Various public opinion surveys show overwhelmingly negative responses regarding tipping. People are concerned that tipping may effectively become a mandatory part of the price. In 2023, SK Communications surveyed 12,106 people about the introduction of a tipping culture in South Korea; 73% responded with a strong stance of "absolutely cannot accept it," while only 5% said they would "actively accept it if it meant receiving good service."
Experts warn that if the practice of suggesting tips continues, there is a risk that tipping culture could become entrenched in South Korea. Although tipping is originally an act based on autonomy and goodwill, frequent exposure could make consumers perceive it as an actual additional cost. There is particular concern that if tip options are naturally included in kiosk or app payment processes, consumers may come to see tipping not as a choice but as a kind of obligation.
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