The Only Standalone Store in Cheoin-gu
On July 25, Simmons announced the opening of the "Simmons Mansion Yongin City Hall Branch" in Cheoin-gu, Yongin City, Gyeonggi Province.
The Simmons Mansion Yongin City Hall Branch is the only standalone store in Cheoin-gu, Yongin City, which has a population of approximately 300,000. It is expected to meet the broad demand for beds in the area. In particular, the store is located in a prime commercial district that includes large appliance retailers such as LG Electronics Best Shop and Samsung Store, as well as large supermarkets like Emart. With many apartment complexes nearby, a diverse range of customers is anticipated, from families preparing to move to engaged couples shopping for their new homes.
Inside the store, customers can find Simmons' signature mattress collection "Beautyrest," including popular models such as Giselle, Henry, and Helen, as well as the recently renewed Marconi. The store also offers steady-selling models from the top-tier "Beautyrest Black" line, such as Deborah and Lauren, providing customers with a wider range of choices.
Various sizes are available, from Super Single (SS), ideal for single-person households and children's beds, to Great King (GK), which provides a spacious sleeping environment. This allows customers to freely choose according to their preferences, sleeping habits, and bedroom environment.
Customers can also experience the "Simmons Look," which allows them to style their bedrooms harmoniously with only Simmons products, including sensibly designed frames, bedding, and furniture.
Meanwhile, Simmons is the only domestic bed brand to implement the "three major safety keywords for national mattresses": radon and thoron safety product certification, production of flame-retardant mattresses, and national eco-friendly certification. Through these efforts, Simmons carefully considers the health and safety of its customers.
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