Short-Form Challenge to Promote Traffic Safety Culture
The Carre Challenge is a participatory campaign in which participants film and share short-form videos of their own dances and songs to the children's traffic safety song "Carre Song," created by Samsung Fire & Marine Insurance.
For this vote, 10 finalists were selected based on a combination of quantitative indicators such as views, likes, and comments, as well as qualitative evaluations including video quality and effectiveness in delivering the campaign message.
The finalists include a wide range of content, such as group dance performances by university students in their 20s, videos from singer Lee Honggi's fan club, children, and entire families participating together.
Voting runs for eight days, from July 14 to July 21. Anyone can participate through the official Samsung Fire & Marine Insurance website or the direct website. Each person can vote once per day for up to three finalists, and daily participation is allowed throughout the voting period.
Out of all participants, 5,000 will be randomly selected to receive iced coffee coupons. In addition, every participant will receive a 20,000 KRW discount coupon for Samsung Fire & Marine Insurance's Car Care maintenance service.
The final rankings will be determined by aggregating the voting results over the eight-day period. The first-place winner will receive a prize of 10 million KRW, and a total prize pool of 20 million KRW will be awarded to the top 10 finalists.
A representative from Samsung Fire & Marine Insurance stated, "We hope many people will join us in spreading a safe traffic safety culture for children, which is the vision Samsung Fire & Marine Insurance aims to create."
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