Of 900,000 subscribers, 99% are from overseas
Gaining attention in the US, Indonesia, Brazil, the UK, and more
Plans to expand the universe with a focus on storytelling
Samyang AANI, the content commerce affiliate of Samyang Round Square Group, announced on July 16 that its YouTube channel "PEPPO" has reached a cumulative total of 150 million views just one year after its launch.
"PEPPO" by Samyang AANI is a YouTube channel that features the extraordinary daily life of Peppo, a red chick, and its owner Lee, who has a personality completely opposite to Peppo's. The channel has released a total of 150 original pieces of content, including short-form videos of 10 to 60 seconds focusing on trending memes and various challenges from social networking services (SNS) and YouTube, as well as music videos.
The "PEPPO" YouTube channel has gained 900,000 cumulative subscribers within its first year. The total number of views has also reached about 150 million. When including official SNS platforms such as Instagram and TikTok, the cumulative number of views far exceeds 180 million. Among these, the content with the highest number of views is the "Face Emoji Challenge," which has reached approximately 46 million views. Other popular videos, such as the "Do Re Mi Challenge," "Peppo Eats Anything," "Rat Dance Challenge," and "Wrong Prank," have each garnered millions of views, demonstrating the channel's widespread popularity.
The influx of a global fandom is also noteworthy. According to Samyang AANI, about 340,000 subscribers?approximately 37% of the "PEPPO" YouTube channel's subscribers?are viewers from the United States. In addition, the channel enjoys widespread popularity in countries such as Indonesia, Brazil, the United Kingdom, and Canada, resulting in an overseas subscriber ratio of about 99% of the total.
Samyang AANI plans to further expand the Peppo universe by offering even more diverse content. While currently focusing on short-form videos of around one minute, the company plans to introduce a mid-form format that emphasizes storytelling and operate the channel in a seasonal format. In addition, Samyang AANI aims to increase fandom loyalty by strengthening interactive content that enables more direct communication with subscribers.
In line with the global popularity of the "PEPPO" YouTube channel and the expansion of its business scope, Samyang AANI is actively recruiting outstanding talent to drive future growth. Recruitment areas related to "PEPPO" include intellectual property (IP) business development, channel operations, and animation production director positions.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
