"Kia EV3 Ballet Parking Technology" PR Video Goes Viral
Nearly 6 Million Views as AI-Powered Parking Robots Capture Global Attention
The Kia EV3 races through a parking lot filled with cars, spinning quickly like a race car before neatly settling into an empty parking space. Beneath the vehicle, a pair of 'parking robots' appear in sync with a lively waltz, whirling and twirling as if dancing. The parking robot then slides under another EV3 parked nearby, effortlessly lifts the car, and carries it out of the parking lot.
After parking the two EV3s, the parking robots perform drifts and spins to the tune of Tchaikovsky's "Waltz of the Flowers," moving as if they are waltzing. However, these are not real movements but virtual actions created by AI.
The PR video for Hyundai Motor Group's "Kia EV3 Ballet Parking Technology" has become a viral sensation online, gaining renewed popularity. As of the 12th, it has recorded nearly 6 million views.
This video was first released on YouTube in October last year, but its view count surged starting in April this year. The spike followed its introduction on the "Science Tech Engineering World" community of Reddit, a well-known social platform in the United States. Since then, major global media outlets and influencer channels have featured the video as key content.
The parking robot service shown in the video is already being used in actual vehicle manufacturing processes at Hyundai Motor Group Metaplant America (HMGMA) in the United States and the Hyundai Motor Group Innovation Center Singapore (HMGICS).
The parking robots were developed by Hyundai Wia, a parts affiliate of the group. They are only 110mm thick and are equipped with lidar sensors, allowing them to recognize the size and position of wheels from beneath the vehicle and lift it. In Korea, this technology was unveiled in June last year at Factoryal Seongsu in Seoul.
Hyundai Motor stated, "This video has been posted on more than 48 global media, community, and social networking service (SNS) channels, and the total view count exceeds 5.8 million." The company added, "By combining real, existing technology and services with AI, the video delivered authenticity, realism, and entertainment, which significantly boosted its promotional impact."
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