Lotte Department Store Jamsil Opens Nationwide Noodle Restaurants... Four Brothers and More Arrive

Four Brothers Opens on July 3, Shilla Jemyeon to Open in August
"Lotte Town Jamsil Expands as a Center of Culinary Trends"

On July 6, Lotte Department Store announced that it has recently been attracting a series of noodle specialty restaurants in an effort to expand Jamsil into a center of culinary trends.

Customers dining at 'Four Brothers' on the 11th floor of Lotte Department Store Jamsil in Sincheong-dong, Songpa-gu, Seoul. Provided by Lotte Department Store

On July 3, Lotte Department Store opened the Vietnamese pho specialty restaurant 'Four Brothers' on the 11th floor of its Jamsil Main Store. Four Brothers, which began in Dogok-dong, Gangnam-gu, Seoul in 2012, has been listed in the Blue Ribbon Survey for 11 consecutive years through last year.

In August, the popular kalguksu (knife-cut noodles) restaurant 'Shilla Jemyeon' from Hwangridan-gil in Gyeongju will also open on the 6th floor of Lotte World Mall. Shilla Jemyeon currently ranks first in the number of customers registered on the waiting list in Hwangridan-gil, Gyeongju.

In addition, in mid-July, the Michelin-recognized Taiwanese restaurant 'Din Tai Fung' will open on the 6th floor of Jamsil Lotte World Mall.

Recently, Lotte Department Store has been accelerating its efforts to attract new dining brands. In May, it introduced its first fine dining brands, such as 'Boutique Hoshikai' and 'Confier Selection', and also opened new brands including 'Mipohjip' and 'Itamae Sushi'. Among them, 'Bunjilo' has gained popularity, attracting an average of 400 visitors per day.

Choi Hyungmo, Head of Food at Lotte Department Store, stated, "By bringing together local favorites from across the country and global brands in one place, we aim to expand 'noodle dishes' as a culinary culture. We will continue to focus on discovering sustainable food and beverage (F&B) content, and we hope that Jamsil Lotte Town will become a gastronomic platform where people can experience premium dining from around the world in their daily lives."