$14 Million Export Consultations at Korea-Thailand K-Content Biz Week

Strengthening the Foundation for Entering the Thai Market

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on July 4 that they have strengthened the foundation for K-content to enter the Thai market through the 'Korea-Thailand K-Content Biz Week' held in Bangkok, Thailand.

The event, which took place at the Westin Hotel in Bangkok for two days starting July 1, was attended by thirty leading Korean content companies in fields such as broadcasting, animation, character licensing, webtoons, and games. They held 183 business matching meetings with eighty local companies, resulting in export consultations worth $14 million (approximately 1.91 billion KRW). A representative from the Korea Creative Content Agency stated, "We achieved tangible results on-site, including the signing of six memorandums of understanding and two export contracts."

The event also featured a variety of programs, including a seminar on strategies for entering the Thai market, visits to local content companies, and networking sessions. In particular, during the seminar, three local experts presented practical entry strategies. Chokchai Yamritthikrai, Director of Tero Digital Group, introduced the latest trends in the Thai content industry and strategies for Korean companies to enter the market. Kantana Media Group and Gmillion Group each discussed Korea-Thailand media cooperation strategies and approaches for Korean intellectual property to enter the Thai market.

During the networking event aimed at strengthening ties, ten Korean companies?including Contentsaero, Ace Edu, Art Licensing, Stagelabs, and Taktoon Enterprise?pitched their content intellectual property. They freely interacted with major local content companies and related organizations, expanding mutual cooperation.

Kim Cheolmin, head of the Korea Creative Content Agency's Thailand Business Center, stated, "Through this event, we have solidified the foundation for the spread of K-content in the Thai market and plan to continue supporting tailored entry strategies that meet local demand."