Kakao Pay Insurance Brand Campaign Surpasses 3.5 Million Views... "Bringing Insurance Closer"

Kakao Pay Insurance announced on July 4 that its first-ever brand campaign has surpassed 3.5 million views just two months after its launch.

Under the slogan "Bringing Insurance Closer," the campaign focused on changing the perception that insurance is unfamiliar and complicated, instead emphasizing that it can be an easy and approachable service experienced in everyday life.

The brand film was released through various channels, including YouTube, Instagram, and movie theaters. It garnered particular attention on YouTube, where the 2040 generation is highly active. The cumulative number of views on YouTube reached approximately 3.5 million. The campaign achieved 1 million views within just five days of its release.

The campaign consists of a total of four witty episodes depicting various situations in which insurance is needed. The "Comprehensive Edition" humorously ties together a range of everyday scenarios. The "Child Insurance Edition" portrays episodes from parenting in the style of a movie parody.

The "Overseas Travel Insurance Edition" uses unexpected incidents at travel destinations as its theme, while the "Mobile Phone Insurance Edition" cleverly captures everyday mishaps. By incorporating meme elements, a lighthearted movie parody format, and interactive events, the campaign increased viewer engagement. It also naturally piqued curiosity about the products, encouraging viewers to recognize the need for insurance without feeling pressured.

More than 4,000 people participated in the comment quiz event held alongside the release of the brand film. The winners of the event will be announced on July 14 through the official Kakao Pay Insurance YouTube channel.

Jang Younggeun, CEO of Kakao Pay Insurance, said, "I hope that this campaign, which offers a new interpretation of insurance, has brought customers one step closer to insurance," adding, "We will continue to communicate actively with users and create insurance that is even more accessible in everyday life."