Rich, Nutty Flavor with Perilla Seed Powder and Nurungji
Reduced 'Bone Fragmentation' with Bibigo's Advanced Technology
On July 3, CJ CheilJedang announced the launch of its new product, 'Bibigo Perilla Seed Nurungji Samgyetang'.
This product features a rich and savory broth made with perilla seed powder. It contains a whole chicken stuffed with nurungji (crispy scorched rice). By applying Bibigo's unique home meal replacement (HMR) technology to the chicken boiling process, the company has enhanced both the texture and juiciness of the meat. Additionally, by improving the heat treatment conditions, CJ CheilJedang has reduced the issue of 'bone fragmentation' that can occur in ready-to-eat Samgyetang products.
CJ CheilJedang plans to target customers seeking nutritious meals during the early summer heat with 'Bibigo Perilla Seed Nurungji Samgyetang'. In particular, this product is priced more than 20% lower than the average restaurant Samgyetang price (according to Korea Consumer Agency's restaurant price information), making it an attractive option for consumers looking to enjoy Samgyetang at a more affordable price. 'Bibigo Perilla Seed Nurungji Samgyetang' is available at Emart, Emart Everyday, Emart Traders, and CJ CheilJedang's own online mall, CJ The Market.
Various promotions are also being held ahead of Chobok (the first of the three hottest days in the Korean summer). At Emart, Emart Everyday, and Emart Traders, customers can purchase the new product at a discount of 2,000 won. At CJ The Market, from July 14 to July 31, a special event will be held where customers who purchase 'Bibigo Perilla Seed Nurungji Samgyetang' and other nutritious products will have a chance to win prizes through a lucky draw.
A CJ CheilJedang representative stated, "'Bibigo Perilla Seed Nurungji Samgyetang' is a product that allows you to conveniently enjoy restaurant-quality taste at home," adding, "We hope you have a healthy and hearty summer with Bibigo."
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