Dong-A Pharmaceutical Minimax Holds New Children's Height Growth Product Launch Event with Seoul Milk

On July 2, Dong-A Pharmaceutical announced that its children's specialized brand Minimax will hold a sampling event in collaboration with Seoul Milk to celebrate the launch of its new product, "Key Growth Solution Powder."

This sampling event has been planned for consumers who are particularly interested in their children's height growth. During the event, customers who purchase "A2+ Milk" from the official Seoul Milk Naver Brand Store will receive a Minimax Lab Key Growth Solution Experience Kit containing two sachets (one chocolate flavor and one strawberry flavor). The event may end early if supplies run out.

Children's specialized brand Minimax's new product "Key Growth Solution Powder" by Dong-A Pharmaceutical and Seoul Milk products. Photo by Dong-A Pharmaceutical

Minimax Key Growth Solution Powder, which was introduced in May during Naver New Product Week, is a product containing "lactic acid bacteria-fermented oyster extract," a new ingredient recognized by the Ministry of Food and Drug Safety for its functionality in "children's height growth." It is a powder formula designed to be mixed with milk once a day, offering rich and deep chocolate milk and strawberry milk flavors.

In particular, by adhering to Minimax's 5 FREE manufacturing principle, the product achieves a sweet taste favored by children without additives or synthetic flavors, resulting in positive feedback from consumers. It also contains vitamin D, vitamin K, and manganese as functional ingredients essential for bone formation and maintenance in growing children, thereby supporting a healthy growth balance.

Seoul Milk's A2+ Milk, which is part of this collaboration, is a premium milk product made from high-quality raw milk sourced from cows with the A2 genotype, featuring Grade 1 somatic cell counts and 1A bacterial counts. It contains only A2 protein, making it easier to digest and less likely to cause discomfort.

A representative from Dong-A Pharmaceutical stated, "Minimax Key Growth Solution Powder is a product that can help support children's height growth and bone health. When consumed together with milk, which is rich in calcium and protein beneficial for growth, nutritional synergy can be expected." The representative added, "Minimax plans to expand its touchpoints with consumers through various collaborations, based on the value of supporting children's nutritional needs during their growth period."