On June 27, HK Innoen announced that it had recently signed a donation agreement with the Korea Breast Health Foundation to raise awareness about breast health.
Through this agreement, HK Innoen's skincare brand "Bewants" will launch a limited-edition "Biontz X Pink Ribbon Edition" product, featuring the pink ribbon that symbolizes breast cancer awareness, and will carry out various activities to promote breast health awareness.
The "Biontz X Pink Ribbon Edition" consists of the "Bewants Deep Toning Glutathione Ampoule Serum" and will be released as a set of five 10ml mini-sized bottles, making it accessible for many consumers to try. This product will also be available on the "Bewants Mall" starting June 30.
In October, the company plans to participate in "Pink Run," the largest breast cancer awareness campaign in Korea, and will provide its beverage products to participants as part of its social contribution activities.
An HK Innoen Beauty BM Team representative stated, "By collaborating with the pink ribbon, which is familiar to our main customers?women in their 20s and 30s?we aim to help more women enjoy healthy lives," adding, "We will continue to participate in meaningful activities for a healthier society."
Meanwhile, the Korea Breast Health Foundation is a non-profit public foundation established in 2000 that provides financial and emotional support to breast cancer patients. Pink Run, organized by the foundation, is the largest event in Korea for breast cancer awareness and prevention, with all participation fees used to support low-income breast cancer patients and to fund breast cancer prevention education.
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