Live Broadcast from Giheung SDR Across All Business Sites
Over 600 Executives and Employees Participate
Discussion on Mid- to Long-Term Strategies and Organizational Culture
Emphasis on Focusing Capabilities on New Businesses
Lee Chung, CEO of Samsung Display, stated at his first communication event since taking office on June 26, "The winning strategy in an era of limitless competition is rapid execution, a customer mindset, and differentiated technological capabilities."
On this day, at the employee communication event 'D-Talks' held at the Samsung Display Research (SDR) center on the Giheung campus in Gyeonggi Province, Lee declared, "Let us build barriers that competitors will find difficult to overcome."
'D-Talks' is an abbreviation for 'Display Talks,' and it signifies the aim to remove organizational barriers (toxins) through communication and to create a healthy organization.
This event was broadcast live not only at SDR but also at Asan Campus 1 and 2 in South Chungcheong Province, with a total of around 600 employees participating.
During the event, Lee discussed major management issues, mid- to long-term strategies, and organizational culture with employees. Lee described the recent business environment as "an era of limitless competition, driven by rapid advances from competitors and intensifying price competition." He once again emphasized 'A·C·E' as Samsung Display's unique competitive edge for overcoming this complex crisis.
'A·C·E' is a set of management keywords Lee introduced in his New Year's address this January, standing for 'Action' (swift and flawless execution), 'Customer' (putting customer value first), and 'Excellence' (securing differentiated technology).
Lee also called for raising entry barriers in foldable organic light-emitting diode (OLED) technology, which marks its seventh year of mass production, by leveraging the company's industry-leading technology. He also urged a focus on diversifying both customers and products in the automotive OLED sector. Industry observers believe that Samsung Display is highly likely to supply OLED panels for Apple's upcoming foldable phones.
Regarding the 8.6-generation (G) information technology (IT) production line, which is set to begin mass production next year, Lee stressed, "There are many opportunities in IT OLED, and it is important for us to lead in technology and build strong relationships with customers."
On the QD-OLED monitor business, he said, "It is the best technology for large sizes," and added, "Let us expand the self-emissive monitor market, focusing on premium gaming monitors."
According to market research firm Omdia, Samsung Display achieved overwhelming market leadership last year, with a 42.7% share in foldable OLEDs, 78.4% in laptop OLEDs, and 72.2% in monitor OLEDs, all based on sales figures.
Meanwhile, in response to an employee's question about the payout rate for the first-half Target Achievement Incentive (TAI), which is scheduled to be paid next month, Lee said, "We are working hard to achieve a better evaluation than last year," and encouraged, "Let us all do our best until the end to achieve great results together."
TAI is one of Samsung Group's performance-based incentive systems, which rewards employees with 0% to up to 100% of their base salary every half-year, reflecting both company and organizational performance evaluations. For the second half of last year, Samsung Display set the TAI payout rate at 50% across all business divisions.
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