World Class Enterprise Association Holds Global Corporate Management Strategy Case Study Training

The World Class Enterprise Association announced on June 26 that it held a 'Global Corporate Management Strategy Case Study Training' for executives and employees of its member companies at Seoul National University of Education.

This training was designed to help companies strengthen their strategic agility, execution capabilities, and flexible organizational management skills in a rapidly changing global business environment.

The lecture was conducted by Kim Yongsoo, Vice President of the Korea ESG Society and Executive Director of the Korean Academic Society of Business Administration.

The session focused on real-world examples from global companies. For instance, Honda initially failed in the U.S. market with its large motorbike strategy, but quickly shifted to focus on small bikes (Super Cub), enabling the company to grow into a world-renowned motorcycle brand.

Best Buy was highlighted as a case where the company faced a crisis due to the rise of online distribution, but successfully rebounded by redefining its business strategy through enhancing customer experience and leveraging the value of its offline stores.

The background of Intel was also introduced, explaining how the company faced a crisis with the rise of Japanese semiconductor firms, boldly abandoned memory semiconductors, and solidified its industry position by shifting to a CPU-focused strategy.

Kim Yongsoo emphasized, "The global business environment is rapidly changing due to U.S.-China hegemony competition, ESG issues, and AI technology," adding, "To survive in this era, agile decision-making, a flexible organizational culture, and strong leadership are essential."

A representative of the World Class Enterprise Association stated, "We hope our member companies gain practical insights for establishing management strategies through global case studies," and added, "We will continue to develop practical, field-oriented training programs that can be immediately applied in the workplace."