Women's Futsal and eSports Content Gain Popularity
"Best Performance Among Internal Communication Channels"
Smilegate announced on June 25 that its internal communication YouTube channel, '[Company Life Guide] ER Tube in Smilegate,' recently surpassed 100,000 subscribers. This achievement comes five years after the channel was launched in October 2019.
Video footage from the eSports tournament "Crossfire Stars (CFS)" held in Hangzhou, China, at the end of last year. Smilegate
This channel focuses on showcasing the lives of its organizational members rather than promoting its business or games. It shares stories about internal events such as family invitation days, in-house golf tournaments, and the company's creativity and creation support program 'CCL.' The channel also features series like 'Tteuteukhwal Inside,' which introduces company club activities; 'Orange Reporter,' where employees become reporters to experience and cover Smilegate events; and 'Data Choice,' which discusses games using data as its theme.
In particular, content depicting the journey of the women's futsal club 'FC Smiley' participating in tournaments has accumulated over 400,000 views. Last year, FC Smiley ranked in the lower tier of the women's futsal Pangyo League, and attention is focused on what results the team will achieve as it participates again this year. A video documenting a visit to the company’s own eSports tournament, 'Crossfire Stars (CFS),' held in Hangzhou, China at the end of last year, also gained popularity. Smilegate's first-person shooter (FPS) game 'Crossfire,' released in 2007, became a global hit, leading to the formation of CFS pro teams in 34 countries.
A video depicting the journey of the women's futsal club 'FC Smiley' participating in the Pangyo League futsal tournament. Smilegate
A Smilegate representative stated, "It is the first time in the domestic gaming industry that a YouTube channel operated for internal members has received the Silver Button," and added, "Corporate YouTube channels typically struggle to gain subscribers because they are perceived as promotional content, but by showing the unfiltered daily lives of our members, we have sparked interest and demonstrated the channel’s growth potential."
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