Tous Les Jours Unveils New Healthy Bread Emblem 'SLOW TLJ'

Combining Tous Les Jours' Health Philosophy with the 'Slow Aging' Trend
Three New Healthy Breads Launched: High-Protein, Low-Sugar, and More

Tous Les Jours, operated by CJ Foodville, announced on the 25th that it has unveiled a new healthy bread emblem, 'SLOW TLJ', and launched new products.

'SLOW TLJ' combines Tous Les Jours' long-standing core value and philosophy of 'health' with the functional image of 'slow aging', a trend that has recently gained attention. It conveys the message of maintaining a healthy life by enjoying healthy bread made properly and at a slow pace, even in the midst of a fast-paced daily life. Tous Les Jours plans to communicate both its existing healthy bread products, such as high-protein and low-sugar breads, and its new releases under the 'SLOW TLJ' banner, and will carry out various activities to help consumers enjoy healthy bread more easily and familiarly.

Tous Les Jours New Healthy Bread Emblem 'SLOW TLJ'. CJ Foodville

As the first new product of the 'SLOW TLJ' campaign, Tous Les Jours has launched the 'High-Protein Low-Sugar Seed Campagne'. This authentic campagne, made with brown rice flour for a rich flavor, is topped with a variety of seeds such as flaxseed and sunflower seeds, offering a nutty taste both inside and out. With an average of more than 11g of protein per 100g and reduced sugar content, this product stands out for its nutty flavor and moist, soft texture, distinguishing it from conventional protein breads.

Two new sandwiches using the high-protein low-sugar seed campagne are also being introduced. The 'High-Protein Low-Sugar Tzatziki Chicken Sandwich' features spicy red chicken, refreshing Greek tzatziki sauce, and crisp vegetables, making it a perfect choice to stimulate the appetite during the summer. The 'High-Protein Low-Sugar Seed Grain Tuna Sandwich' combines a savory and salty tuna salad with mozzarella cheese, harmonizing well with the nutty flavor of the seed campagne.

A CJ Foodville representative said, "We developed 'SLOW TLJ' to embody Tous Les Jours' long-standing values and philosophy of health, and we plan to launch additional healthy bread products next month." The representative added, "We will strengthen communication with consumers through various touchpoints, including the release of campaign videos and SNS content."