Culturelle Ranks No. 1 in Children's Probiotic Customer Loyalty
The Secret Behind the Brand's Success
Global probiotic brand Culturelle has been ranked No. 1 in the children's probiotic category in the 2025 Korea Brand Customer Loyalty Survey. This achievement, accomplished in the domestic market, is seen as further proof of the brand's power, based on consumer trust and satisfaction.
The 2025 survey was jointly organized by Brand Keys and the Korea Consumer Forum. Among the candidate brands, both online and one-on-one telephone surveys were conducted, and the results were measured using the BCLI survey model. Based on these results, Culturelle secured the top spot for customer loyalty in the children's probiotic category, further solidifying its position in the market.
◆ Contains 'L. rhamnosus GG Probiotics,' Global Quality Standards
All Culturelle products use the probiotic strain 'L. rhamnosus GG,' which is the most extensively studied in human clinical trials worldwide. L. rhamnosus GG is known for promoting the growth of beneficial gut bacteria and supporting intestinal health, and is recommended for children's probiotic products. Currently, Culturelle products distributed in Korea contain only L. rhamnosus GG, making them 100% single-strain products.
Regarding Culturelle's top ranking in the 2025 Brand Customer Loyalty Awards, an industry insider stated, "This result is not due to short-term marketing effects or one-off issues, but rather the outcome of long-term trust building and quality management," adding, "Culturelle will continue to strengthen its premium strategy based on distribution through pharmacy health supplement sections, maintaining its leadership in the children's probiotic market."
As the health supplement market has rapidly expanded online in recent years, Culturelle has expanded its business this year by selling through pharmacy health supplement sections. Culturelle Kids Chewable, a product exclusively distributed through pharmacy health supplement sections, is now available for purchase at nearby pharmacies.
Recently, consumers have been placing more importance on reliable distribution channels and brand authenticity, rather than just price or promotional activities, when choosing health supplements. This trend is especially pronounced for children's products, where selection criteria are more stringent and expectations for safety and expertise are higher.
Culturelle's achievement of the No. 1 spot in the children's probiotic category of the 2025 Brand Customer Loyalty Awards reflects this shift in consumer perception and aligns with the brand's philosophy. By providing specialized distribution channels through pharmacy health supplement sections, Culturelle has established itself as a trusted brand among consumers. This trust-based approach is expected to become a key standard and competitive advantage in the health supplement market going forward.
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