On June 23, Sonokong announced that Nintendo's next-generation console, the 'Nintendo Switch 2,' which was released on June 5, has been enjoying significant commercial success and making a major impact both domestically and internationally. In the domestic market, sales in the first month since launch reached three to four times those of the previous model. Despite being a high-priced new product, it has achieved a high purchase conversion rate.
The new model is highly regarded for its improved graphics performance, enhanced control interface, and optimization for next-generation game titles, resulting in a high level of hardware completeness. In addition, the strong anticipation of a loyal fan base for Nintendo's flagship intellectual properties (IP) is believed to have driven the increase in performance.
Sonokong, which is responsible for domestic distribution, is ramping up product supply and marketing activities, focusing on Lotte Mart Toys"R"Us stores. In particular, the company is expanding consumer engagement through in-store experience zones and SNS-linked campaigns, strengthening its strategy to encourage purchases based on hands-on experiences.
A Sonokong representative emphasized, "Nintendo Switch 2 is more than just a game console; it plays a significant role in fostering a family-oriented gaming culture and expanding IP-based content consumption, creating strong distribution synergy. We are preparing comprehensively, not only by securing inventory but also by enhancing marketing and customer support."
Going forward, Sonokong plans to maintain long-term sales momentum through marketing campaigns aligned with new title launches and retail channel-specific promotions.
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