Lotte Department Store Opens Third Basha Coffee Branch at Avenue L Jamsil

The Third Store Following Cheongdam and Myeongdong Main Branches

Lotte Department Store announced on June 23 that it has opened the third Korean branch of the Moroccan coffee brand Basha Coffee on the first basement floor of Avenue L Jamsil.

Exterior view of Basha Coffee 3rd branch opened at Lotte Avenue Jamsil. Provided by Lotte Department Store

Basha Coffee launched its first store, the "Basha Coffee Cheongdam Flagship Store," in Cheongdam-dong, Gangnam-gu, Seoul in August last year. It then opened its second branch at the Lotte Department Store Main Branch in April this year, followed by the third branch at the Jamsil location last week.

Lotte Department Store signed an exclusive franchise and distribution agreement for Basha Coffee in Korea in September 2023. Starting in April last year, it opened a dedicated brand section on the Lotte Department Store Mall, and in August, launched the first branch, "Basha Coffee Cheongdam Flagship Store," in Cheongdam-dong. Subsequently, it opened the second branch at the Myeongdong Main Branch in April this year, and the third branch at the Jamsil branch on June 19.

The third Basha Coffee branch covers an area of 135 square meters (approximately 40 pyeong) and offers more than 200 varieties of 100% Arabica coffee sourced from 35 countries around the world in various forms. The store is designed as a "coffee boutique" to cater to premium gift demand.

A professional coffee master is stationed at the store to help customers select coffee that matches their individual preferences, based on a wide range of collections, origins, flavors, and aromas. Coffee beans are ground on site to the desired coarseness according to the preferred extraction method.

Products such as "coffee drip bags" for convenient coffee enjoyment, the "Nomad Collection" and "Autograph Collection" featuring beans in colorful cases, are also available.

Coffee accessories, including the "Basha Heritage Collection" consisting of coffee pots, mugs, sugar bowls, creamers, and espresso cups, are also offered.

Since the brand's restoration in Marrakech, Basha Coffee has expanded its stores to Europe, the Middle East, and Asia. It currently operates 33 stores in 12 major cities, including Seoul, Paris, Dubai, Singapore, and Hong Kong.