Maxim Mocha Gold Leads the Domestic Coffee Mix Market
Approximately 5.7 Billion Sticks Sold in the Past Year
The nation's coffee, Maxim Mocha Gold, is celebrating its 36th anniversary since launch. Since its debut in 1989, Maxim Mocha Gold by Dongseo Food has been a part of consumers' daily lives, enjoying continued popularity and establishing itself as the leading product in the coffee mix market. Over the past year, cumulative sales have reached approximately 5.7 billion sticks, which means that about 180 sticks are sold every second.
The development of Dongseo Food's Maxim Mocha Gold dates back to 1989. After introducing the world's first coffee mix in 1976, Dongseo Food faced intensified competition in the coffee market from the late 1980s to the early 1990s as several new companies entered the scene. In response, the company began developing a coffee with a smooth and clean taste and aroma tailored to Korean consumers' preferences. After repeated research involving various changes such as the degree of bean roasting and coffee extraction processes, the richly aromatic and smooth Maxim Mocha Gold was born in 1989.
Today, Maxim Mocha Gold firmly maintains its position as the top brand in the domestic coffee mix market. The secret behind Maxim Mocha Gold's longstanding popularity lies in its "golden ratio," which creates a taste found nowhere else in the world. Dongseo Food carefully selects the highest quality Arabica beans and blends them in the optimal ratio derived from extensive consumer research, resulting in a delicious cup of coffee that anyone can enjoy, anytime and anywhere.
Recently, to connect even more closely with consumers, Dongseo Food released a new Maxim Mocha Gold advertisement featuring actress Park Boyoung. The 45-second main commercial centers on the message, "Let's be happy now, a cup of happiness now," capturing a lovely and warm atmosphere.
The video begins with Park Boyoung stirring Mocha Gold in a yellow mug, casting a "be delicious" spell. The mug gradually grows larger and floats through the sky, bringing natural smiles to people on the street who watch it. At the end of the commercial, the copy "Laughter and happiness spread, just like a cup of Mocha Gold" is added as the Mocha Gold spreads, leaving a lasting impression.
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