Differentiation Through Collaboration with Illustrators
Morning Glory announced on June 17 that its 'Art Premium Beauty Tissue' series has been receiving positive feedback in the hygiene products market.
The Art Premium series, launched last month, is a line of beauty tissues featuring designs created in collaboration with popular illustrators. The series is available in two types: mini and regular.
The mini version, 'Art Premium Mini Beauty Tissue,' features the 'Elephant Friends Without Noses' design by the illustrator Somdu. The initial stock sold out within 10 days of release, and the product is currently in its third round of production. It is half the size of a regular beauty tissue and is made from 100% natural pulp, providing a soft touch.
The regular 'Art Premium Beauty Tissue' features illustrations of flowers, girls, and cats by the artist Jjoya. The use of natural pulp and a design that minimizes dust have enhanced the product's quality.
Morning Glory plans to sequentially launch a variety of hygiene products in the second half of this year, including pull-out kitchen towels, four-ply toilet paper, and pop-up tissues. By consistently releasing products that combine design sensibility with practicality, the company aims to strengthen its position not only in the stationery market but also in the household goods and hygiene products markets.
A Morning Glory representative stated, "We will continue to expand our brand presence in the hygiene products market with a diverse range of products that leverage Morning Glory's design competitiveness and thorough quality control."
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