Partnership with Ocean Cleanup
Kia announced on the 15th that it won the Gold Award in the Environment category at the 2025 PR Awards Asia-Pacific for its global communication campaign conducted with the Dutch nonprofit organization Ocean Cleanup.
Kia announced on the 15th that it won the Gold Award in the Environment category at the 2025 PR Awards Asia-Pacific for its global communication campaign conducted with the Dutch nonprofit organization Ocean Cleanup. Kia
In 2022, Kia formed a partnership with Ocean Cleanup to create a more sustainable planet and has been working to raise awareness about the impact of waste plastic on the world's oceans. Kia has continuously distributed materials explaining how Ocean Cleanup removed more than 1 million pounds (approximately 453 tons) of waste through over 100 waste plastic collection operations in the Great Pacific Garbage Patch.
Additionally, last year, Kia collaborated with Ocean Cleanup to develop the world's first automotive products made from marine waste plastic, and produced media training materials explaining the process.
Kia's communication campaign was featured across global digital, social, and print media, reaching a potential audience of 3.3 billion people from last year through this year. The number of related mentions also showed a clear result, increasing by about 94% in 2024 compared to 2023.
Ryu Changseung, Executive Vice President and Head of Customer Experience at Kia, said, "This prestigious award highlights the achievements of the partnership between Kia and Ocean Cleanup. It demonstrates not only Kia's innovative activities for a sustainable future, but also our efforts to make a positive impact on the global environment and to inspire others."
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