Declaration of Participation in German Endurance Race
Continued Proactive Investment in Motorsports
Korea & Company announced on the 15th that the motorsports team it sponsors, Korea Competition, will participate in the German endurance race event, the ADAC RAVENOL 24 Hours N?rburgring (N?rburgring 24 Hours).
Korea & Company announced on the 15th that the motorsports team it sponsors, Korea Competition, will participate in the German endurance race event, the ADAC RAVENOL 24 Hours N?rburgring (N?rburgring 24 Hours). Korea & Company
On the 14th, Korea & Company released a 30-second teaser video announcing this participation. The video features racing scenes from the nine times Korea Competition has participated since its debut in 2007, as well as highlights from the qualifying race held in May this year.
The N?rburgring 24 Hours is a world-class endurance race held at the N?rburgring circuit in Germany. The circuit is approximately 25 kilometers long and is known for its narrow roads, 300-meter elevation difference, 73 corners, and challenging blind sections, creating harsh driving conditions that have earned it the nickname "Green Hell." The event will take place from the 19th to the 22nd (local time), and the vehicle that covers the longest distance in 24 hours will be declared the winner.
Korea & Company Group, under the leadership of Chairman Cho Hyunbum, has continuously made proactive investments in research and development in the motorsports sector. This is a key driver for strengthening its premium brand image and demonstrating its technological capabilities on the global motorsports stage.
Since founding Korea Competition in 2009, the company has been developing high-performance and general tire technologies based on real-world racing experience. Recently, it has achieved exclusive supply of racing tires for global motorsports events such as the FIA World Rally Championship (WRC) and the ABB FIA Formula E World Championship (Formula E).
Korea & Company plans to sequentially release additional content, including a video showing the flow of the race on the 24th and follow-up content on the 26th featuring on-site scenes and behind-the-scenes footage from the event. A Korea & Company representative said, "We hope you will show great interest in the fierce competition to unfold at the upcoming race, as well as the diverse video content to be released afterward."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
