Korea Yangto Yangnok Nonghyup Holds Ceremony for 2025 Domestic Antler Procurement
"Nonghyup Anshim Nokyong" Brand Establishes Itself as a Trusted Name for Domestic Antlers
Korea Yangto Yangnok Nonghyup (Chairman Hyunkoo Ahn), the only domestic cooperative specializing in deer farming, held a launch ceremony for the 2025 domestic antler procurement on June 11 at its Gonjiam Economic Business Center.
During the ceremony, antler cooperative members from across the country reaffirmed their commitment to procuring domestically produced antlers accurately and safely. This event once again highlighted Korea Yangto Yangnok Nonghyup's ongoing determination to protect and foster the domestic antler industry.
In particular, over the past few years, the "Nonghyup Anshim Nokyong" brand launched by Korea Yangto Yangnok Nonghyup has established itself as a trusted name representing domestic antlers. In the health food market, it is firmly recognized by consumers as a differentiated brand that combines quality, safety, and reasonable pricing. The brand is rapidly spreading beyond a simple Nonghyup private label to become known as a "premium health food you can trust and consume."
Korea Yangto Yangnok Nonghyup strictly selects and procures only high-quality domestic antlers each year based on its "Nonghyup Anshim Nokyong 8-Step Quality Management System." For 2025, procurement will be carried out nationwide in three groups from June 27 to the end of July, spanning about one month.
Chairman Hyunkoo Ahn stated, "Even though imported antlers currently dominate the market, domestic antlers are regaining attention for their quality and reliability." He added, "Korea Yangto Yangnok Nonghyup will not simply be a supplier of antlers, but will become the 'standard' for domestic antlers." He also emphasized, "The expected procurement volume is about 300,000 nyang, and we will operate all processes transparently so that consumers can choose with confidence."
Notably, Korea Yangto Yangnok Nonghyup is actively promoting the "Nonghyup Anshim Nokyong" brand to enhance the popularity and competitiveness of domestic antlers. Nonghyup Anshim Nokyong differentiates itself by using only the antlers of domestic deer, utilizing a distribution system that enables production history tracking, and setting prices close to cost, thereby increasing accessibility for consumers.
To commemorate this year's fresh antler procurement, a promotional event will be held from July 10 to July 31, offering up to 20% off the "Sonsudalrim Nokyong" series, a leading product for public health.
"Nonghyup Anshim Nokyong" products are available at major Hanaro Mart locations nationwide and through online stores.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
