VT Cosmetics, a comprehensive beauty company (hereafter referred to as VT), announced on June 12 that it has officially launched its products in all stores of Gold Apple, the number one beauty retailer in Russia with annual sales of 2.4 trillion KRW.
Gold Apple is a leading beauty distribution channel in Russia, operating 37 offline stores and achieving 66.3% year-on-year growth. Notably, more than 50% of its sales come from online channels, making it a successful example of an omnichannel strategy. As a premium platform hosting global luxury brands such as Chanel and Dior, Gold Apple holds overwhelming influence in the beauty markets of Russia and the CIS region. Omnichannel refers to a shopping environment where consumers can move seamlessly between online and offline channels, experiencing the store as a unified presence regardless of the channel.
The products launched include four types of Color Needle Shot, each formulated with specialized ingredients for different skin types, six types of highly portable Stick Pouch, and the Cica Line. Through its entry into Gold Apple, VT has secured an opportunity to actively promote its brand to the premium consumer segment in Russia and the CIS region.
The Color Needle Shot line, introduced through this launch, consists of products developed to address various skin concerns such as daily night care and intensive elasticity management. The Stick Pouch line features packaging that is both convenient to use and highly portable, offering practicality and ease of use.
A VT representative stated, "We are pleased to announce our entry into Gold Apple in Russia and the CIS region, following our recent launches at Ulta Beauty in the United States and Boots in the United Kingdom." The representative added, "With our presence both online and offline at Gold Apple, which boasts annual sales of 2.4 trillion KRW, we expect to significantly enhance brand awareness and expand sales in Russia and the CIS region."
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