Held at Seoul Land in Gwacheon on June 14-15
Budweiser Participates as Exclusive Beer Brand Partner
Budweiser announced on June 12 that it will be the exclusive beer brand sponsor of the '2025 World DJ Festival' (hereafter referred to as World DJ Festival), which will be held at Seoul Land in Gwacheon from June 14 to 15.
Celebrating its 19th anniversary this year, the World DJ Festival has established itself as Asia's leading electronic music festival, attracting tens of thousands of spectators every year with a spectacular lineup of top DJs and producers from around the world and overwhelming stage productions.
During the festival, Budweiser will operate brand booths near the main 'World Stage' and the sub 'Dream Stage.' At the booths, Budweiser will sell its draft beer as well as the 'Alubottle' product, an aluminum bottle type that keeps beer cold for a long time even in hot weather. In addition, there will be a promotion where customers who purchase four glasses of Budweiser draft beer will receive one additional glass for free.
Visitors who purchase beer at the booth will receive glow-in-the-dark stickers featuring illustrations of the Budweiser logo, bow tie, musical notes, microphones, and other music-related elements. Attendees can use these stickers to decorate a Budweiser logo wall located right next to the booth, creating a photo zone, or use them to decorate their beer glasses.
At the on-site booth, there will also be a ticket giveaway event for 'Tomorrowland,' the world's largest electronic music festival held in Boom, Belgium. Participants can enter by scanning a QR code available at the booth, and among those who complete the entry, winners will be selected to receive Budweiser merchandise such as bandanas and limited-edition keyrings shaped like CD cases.
The Budweiser brand manager stated, "Budweiser values experiences where the brand and consumers can naturally connect through music," and added, "We plan to continue delivering Budweiser's unique energy and message at various global music events in the future."
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