Jayjun Cosmetic, a company specializing in cosmetics, announced on June 12 that it will actively target the Chinese market and accelerate efforts to strengthen its presence in the global K-beauty market.
As expectations rise for the lifting of China's Hallyu Ban, the overall domestic cosmetics industry is experiencing renewed vitality. Recently, the Lee Jaemyung administration set a goal to achieve $1 trillion in exports, which is expected to further boost cosmetics exports. In addition, President Lee Jaemyung and President Xi Jinping agreed during their first phone call on the need to develop a strategic cooperative partnership between the two countries.
In this context, Jayjun Cosmetic, which has built strong brand recognition and trust in the Chinese market through products such as mask packs, is expected to benefit significantly if the lifting of the Hallyu Ban is fully implemented.
In fact, Jayjun Cosmetic has secured the trust of local consumers by winning first place in the "Brand of the Year" award in the mask pack category for eight consecutive years in the Chinese market.
Accordingly, Jayjun Cosmetic recently established a new strategic alliance to solidify its position in the Chinese market. By collaborating with local Chinese governments, the company has strengthened its partnership with JD.com, a move seen as a strategic choice to broaden its reach among various consumer segments in China. In particular, by actively utilizing JD.com's vast user data and local marketing infrastructure, Jayjun Cosmetic has established a system to deliver its products to Chinese consumers in a more systematic manner.
Through this, the company plans to further strengthen its brand power by linking various online and offline marketing channels in the future.
Additionally, Jayjun Cosmetic is moving beyond its mask pack-centered business structure by expanding its lineup of basic and color cosmetics, aiming to become a leading K-beauty company. In April, the company launched the "PDRN Porcelain Ampoule," which contains 100% pure PDRN, attracting market attention as an intensive care solution that enhances the skin's natural strength. Developed with the concept of creating smooth, radiant skin like porcelain, the product also features multi-hyaluronic acid and ceramide to further support skin hydration and barrier reinforcement.
Furthermore, by expanding its range of basic skincare, sun care, and cleansing products, Jayjun Cosmetic is solidifying its position as a global beauty brand. The company recently achieved rapid growth, successfully launching new products such as the Hyaluronic Hydrating line (including sunscreen and cleansing foam) and new items from the MEZCLAR brand, such as BB cream and Essence BB, resulting in cumulative sales of 800,000 units and total sales of 18 billion KRW.
In addition, this year, the company accelerated the expansion of its distribution network by officially launching three types each of mask packs and sleeping packs at Daiso stores nationwide, both online and offline.
Sanghoon Son, CEO of Jayjun Cosmetic, stated, "We are accelerating our transformation into a K-beauty brand through new product development and aggressive entry into the Chinese market," adding, "We will continue to lead the global beauty market based on consumer trust."
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