New 'AI Tab' to Be Added Under Search Bar Next Year
AI Will Understand User Questions and Context in Searches
AI Briefing Exposure Rate Tripled Since Launch... To Reach 20% Within the Year
To Be Offered in Various Types Including Finance and Healthcare
Naver will introduce a new search feature menu tentatively named the 'AI Tab,' which utilizes generative artificial intelligence (AI), next year. Currently, when users search, various menus such as 'Blog,' 'Cafe,' 'News,' 'Image,' 'Shopping,' and 'Video' are listed as tabs that categorize search results. The new 'AI' tab will be added to this lineup. When users select the AI menu, a generative AI will immediately engage in a continuous conversation, understand the user's context, and, through reasoning, support actions such as making reservations, purchases, and payments.
On the morning of June 12, Naver held a study event at D2SF Gangnam in Seocho-gu, Seoul, where it introduced this direction for AI-powered search. Naver plans to combine specialized AI assistant functions for information, shopping, local services, and finance with AI search, aiming to provide users with a seamless AI search experience.
Sangbeom Kim, leader of Naver Search Platform, is presenting at a study program held on the morning of the 12th at Naver D2SF Gangnam in Seocho-gu, Seoul. Photo by Naver
For example, if a user enters "Recommend places to visit in Jeju Island with a 5-year-old child" in the AI tab, the AI will understand the context of the request and recommend Jeju Island attractions suitable for children. If the user selects a recommended location and requests a course, Naver Maps will provide the optimal route. If the user later requests modifications to the itinerary, the AI will remember that a 5-year-old child is accompanying, and will recommend alternative locations and make reservations, taking into account the overall route, child accompaniment, parking, and other relevant contexts.
Naver will also enhance the 'AI Briefing' feature, which uses AI to present search results. AI Briefing, first introduced in March, is a service that utilizes generative AI and personalized recommendation technology to provide organized and summarized answers at the top of search results. Currently, in its initial phase, the service focuses on summarizing search results for easier viewing.
Specifically, Naver will sequentially introduce AI Briefings specialized in various topics such as finance and healthcare, and will increase the types of AI Briefings available. Multilingual and multimedia formats will also be introduced to AI Briefing. For example, it will translate and summarize foreign documents, or extract and organize the key content from lengthy videos.
The exposure rate of search results featuring AI Briefing will also be expanded to about 20% this year. Currently, Naver is piloting AI Briefing results for certain search terms.
Kim Jaeyeop, leader of Naver Search Platform, stated, "We will expand the exposure rate of search results featuring AI Briefing to about 20% this year. In addition, we will sequentially introduce AI Briefings specialized in various topics such as finance and healthcare, and increase the types of AI Briefings by providing summaries of translated foreign documents and key content from lengthy videos."
Naver's newly introduced 'AI Briefing' official example. It places the most appropriate answer at the top according to the user's query, providing key information and sources. Provided by Naver
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