Coway Opens 'BEREX Pop-up Store' at Hyundai Department Store Pangyo Branch

Open Until July 31
Experience Massage Chairs, Ice Water Purifiers, and More

On June 11, Coway announced that it has opened a 'BEREX Pop-up Store' at the Hyundai Department Store Pangyo branch in Seongnam, Gyeonggi Province.

Coway opened a Birex pop-up store at Hyundai Department Store Pangyo branch. Photo by Coway

The pop-up store will operate on the 8th floor of the Hyundai Department Store Pangyo branch until July 31. This pop-up store is designed as an experiential space themed around 'Living,' 'Rest,' and 'Modern,' featuring BEREX's flagship products, Coway's specialized brand for sleep and healing care. Visitors can try out a variety of products firsthand and check each product's features and usability.

The main product, the 'BEREX Triple Chair,' is a 3-in-1 multifunctional chair that combines the functions of a massage chair, office chair, and recliner sofa. Despite its sophisticated design and compact size, it offers comfortable seating and various massage modes. In addition, visitors can freely experience and purchase best-selling products such as the new 'Icon Pro Water Purifier,' the Icon Ice Water Purifier, the Noble Air Purifier, and the BEREX Smart Mattress S8+.

A variety of customer participation events will also be held. Prizes will be awarded according to ranking for those who participate in on-site games. Customers who try BEREX products or upload certified photos to social networking services (SNS) will receive commemorative gifts such as a BEREX reusable bag or hanger.

Exclusive benefits are also prepared for on-site purchasers. All customers who purchase products at the pop-up store will receive a Teto towel, and those who complete product installation during the pop-up period will be eligible for a prize draw, with additional prizes such as a Dyson hair dryer to be given away.

The BEREX pop-up store is open to everyone without a reservation. Additionally, the first 200 customers who make a reservation and complete a consultation through the official website 'Coway.com' will receive a Baskin Robbins gift voucher. A Coway representative stated, "This pop-up store was designed to recreate a variety of lifestyle spaces so that customers can experience products in realistic settings," adding, "It is characterized by allowing customers to naturally appreciate the value of the BEREX product lineup through hands-on experiences."