Canadian premium snack brand Innofoods is set to further strengthen its presence in the Korean market by participating in SEOUL FOOD 2025.
SEOUL FOOD 2025 opened at KINTEX on June 10 and will run until June 13. Marking its third consecutive year at the event, Innofoods is showcasing a diverse range of clean label products, including its signature Coconut Clusters, Organic Granola, and Dark Chocolate Clusters. The company also took the opportunity to engage directly with domestic buyers and consumers during the exhibition.
Notably, during the exhibition period, Lana Popham, Minister of Agriculture and Food of British Columbia (BC), Canada, who visited Korea as part of the BC trade delegation, stopped by the Innofoods booth to encourage the staff.
Innofoods manufactures all its products at its own clean factory located in BC, Canada, meeting standards for organic certification, gluten-free, non-GMO, and preservative-free products. The company practices strict hygiene and quality control based on international food safety certifications such as HACCP and FSSC. Innofoods is recognized for its brand competitiveness not only by using high-quality ingredients but also by operating a transparent production process throughout all stages.
Having proven its product quality in the global market, Innofoods supplies a variety of products through major North American retail channels such as Costco and Sam's Club. In the Korean market, the company targets premium consumers through Costco Korea, Emart Traders, and Jayounjuui. Recently, brand awareness has been rapidly expanding, particularly among the MZ generation, as demand for snacks combining healthy ingredients and excellent taste has increased through online campaigns.
In 2024, Innofoods began its full-scale expansion into the Korean market by signing a strategic memorandum of understanding (MOU) with Emart during the official 'BC Weeks' event. Various collaborative projects are underway, including joint marketing, product localization, and distribution expansion. This partnership is being highlighted as a leading example of food distribution cooperation between Canada and Korea.
An Innofoods representative stated, "SEOUL FOOD 2025 is more than just an exhibition; it is a highly meaningful opportunity to directly communicate Innofoods' brand philosophy and values to consumers," adding, "We will continue to build trust and growth as a brand that delivers both health and great taste."
Meanwhile, Innofoods is a health snack manufacturer headquartered in BC, Canada, exporting snack products such as Coconut Clusters, Granola, Nut Clusters, and Dark Chocolate to over 20 countries worldwide. Based on the brand philosophy of 'Healthy Ingredients, Transparent Process, Global Quality,' the company provides healthy enjoyment to consumers around the world through its own clean factory system.
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